And we got conned along with everyone else. If your company is valued on your number of users and the activity of those users on your platform, what do you care if they are fake or not? If you did, you'd hire an armada of auditors to ensure the integrity of your mobile phone number list userbase. I don't believe they ever did and will never do this. Social platforms deploy their honey trap. Initially, social platforms such as Facebook and Twitter lured brands mobile phone number list and companies onto their platforms with promises of free marketing and advertising.
The ability to quickly grow a fanbase and follower base, without the need of hiring marketing shmucks like me. Why waste time on hiring a professional mobile phone number list when you can do it all yourself for nothing? At first, I was a supporter of this. I believed that marketing and advertising was often something that only larger companies could afford, and that small business marketing was being left behind. Social media marketing allowed for even a mom and pop shop to compete online. So many businesses spent countless hours and thousands of dollars in human mobile phone number list resources to grow their followers online.
Having lured them into their honey trap, social media companies then held followers and fans hostages. You had to pay to have access to the userbase that you mobile phone number list built up and cultivated. Suddenly the numbers didn't make any sense. You had to pay to promote or boost posts when previously it was free. The result was disastrous for many businesses. The ROI's didn't add up, but with so many of their customers on these platforms, they had little choice but to continue to try and get whatever value they could for them. Moreover, the move to such promotions opened up the Pandora's box to further abuses.