They say the best things often come in small packages. Think about it: jewelry, books, the keys to a new car ... all of these things support this notion. And with our attention spans shrinking below that of a goldfish, it should come as no surprise that we crave more focused content at a smaller scale, too.
Here’s where microsites come into play. Unlike regular websites, microsites tend to be simplistic and easier to navigate. This isn't to say they won't make Cork Ladies Bicycles Zone you want to poke around for a while, though. In fact, the really great ones do just that. In this post, we’ll show you some great design examples of microsites in action.
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What is a microsite?
A microsite is a web page or small website made to promote a company’s product, service, campaign, or event. Microsites typically use a different domain or subdomain from the main company website and include links back to the main website, but act as a separate entity for the brand.
Microsites can help brands achieve a number of things. As HubSpot Product Manager Alex Girard puts it, “You can use a website to create a digital experience for a number of different moments in the buyer’s journey. It doesn’t have to be just a corporate ‘.com’ website for converting visitors to leads. You can build digital experiences that span the entire customer journey.”
For example, many companies use them to highlight a specific campaign or target specific buyer personas. Others use them to tell a short story or to experiment with new types of branded content, or to spread to a new region. With a big event coming up, a company might launch a microsite to spread awareness and promote sign-ups.
Whatever the reason, the goal of a microsite is to engage visitors with a specific message, generate interest, and draw them to the business’s offerings.
Best Microsite Examples
Website Grader (HubSpot)
Listening Together (Spotify)
My Creative Type (Adobe)
Elf Yourself (OfficeMax)
Blue Heart (Patagonia)
Inside CHANEL (Chanel)
Xbox Museum (Microsoft)
Life at Home (Ikea)
NASA Spacecraft (NASA)
Chipotle Farmers Market (Chipotle)
1. Website Grader (HubSpot)
HubSpot Website Grader is a microsite to improve your website, for free. Paste in your site’s URL and your email address, and Website Grader will leverage Google Lighthouse’s automated assessment system to assign a grade to your website.