Alright. Hello everyone. Thank you for joining us for today's webinar. My name is Rachel and I'm the Partner Marketing Manager here at CallRail. For those of you unfamiliar with CallRail, we provide attribution software to employee contact list over 100,000 businesses and marketing agencies to help improve marketing ROI. Today we discuss how messaging platforms like Slack are changing the way we monitor our marketing programs and how the employee contact list principles can increase your ROI as a marketer. You'll hear from Michael Sengbusch, CEO and Co-Founder of Eletype, and Christina Bourne, Product Marketing Manager at CallRail.
Michael: Well, thank you Rachel. Again, my name is Michael Sengbusch. I'm the CEO and co-founder of Eletype. We're a marketing monitoring solution, and we're a 100% messaging-based solution, and we deliver our technologies through messaging platforms like Slack. And over the past year, Christina and I have had the opportunity to employee contact list work closely together on a bunch of messaging projects here at CallRail. And I guess we'll just go ahead and get started. Today's agenda Agreed. Great. So, quick agenda today. The first thing we want to employee contact list talk about very quickly is the rise of messaging platforms. How did we come here? What made this new medium become so popular?
And a bit about how different agencies and marketers take advantage of it. Next, we wanted to cover a bit of best practices. So, when we use an email platform as a marketer or internally as our businesses, what are the best practices we can leverage to employee contact list take full advantage of these new mediums? We'll talk a bit about messaging apps in general and how to employee contact list create messaging apps. And then we'll end by talking about what CallRail did to create their new and improved Slack experience, how they leveraged some of these best practices to build apps, and then we'll answer questions. Today we cover.