So, you think you need an SEO Provider? Someone who knows all the ins and outs of Google to get your website to the top of the page? You aren’t alone. Search engine optimisation is a highly sought after service as businesses scramble to get ahead in a tech-dominated economy. But with so many options for SEO providers out there in New Zealand, it can be difficult to know who is going to be the best at delivering results for your business.
In this weeks Top Tip Tuesday, we discuss the most useful tips for choosing an SEO provider, so that when it comes time for your business to be making the choice, you can see past all the bells and whistles and choose a provider that really gets SEO.
Top Tip #1: Does their own website rank on google?
This one is an easy tip for you to uncover yourself, through some simple, search engine sleuthing. SEO is an easy industry to decipher the experts from the rookies, because all you have to do is see which provider is ranking themselves when you search for SEO on google.
A top tip to sleuth even further is to test out multiple Photo Editing Services relevant search terms, and see if they rank for not just one, but multiple terms that are relevant to their industry. If an SEO provider can’t gain rankings for their own website, how can you expect them to do great things for yours?
Google has best-practice guidelines for every element that makes up overall SEO, and they are constantly being updated as Google grows and develops. Using google best practices properly and in accordance with Google’s terms and conditions is more commonly known as “White Hat” SEO. You’ll want to make sure your provider is engaging in these practices, as opposed to “Black Hat” SEO.
White Hat guidelines prevent businesses from using deceptive loopholes to gain unethical rankings, which can be heavily penalised by Google and even cause websites to be banned from being indexed into search engines.