Like the purchase funnel, to shape our expectations of our content marketing goals. This approach leads to inaccurate Lebanon Phone Number List assumptions about what content should do, which regularly results in poor performance. The Lebanon Phone Number List idea that all content subscribers will one day become customers was born out of strategizing with tools like the purchase funnel.
That's not how content works. Purchasing funnel problems when we set transactional goals like leads and sales, we put pressure on ourselves to Lebanon Phone Number List drive transactional roi. We assume that our premium content will be so useful to our audience that Lebanon Phone Number List we will gain their trust and interest in our products. We use retargeting ads or newsletters to nudge.
These audiences down the Lebanon Phone Number List buying funnel to become a lead before converting into a customer of our existing products. Marketers fashion this insisting approach as being “convenient” for the customer, but where is the Lebanon Phone Number List proof that the potential customer wanted anything other than content? Purchase funnel example I've seen this action happen the most with white papers in the b2b space.